The history of Juste Chic, the chic and elegant brand

Juste Chic was born out of the ambition of two citizens of Nîmes (South of France), Julien & Julien, 29, animated by the will to undertake, wanting to offer men stylish underwear, elegant, entirely designed and manufactured in France. The first wanted to launch his own line of men’s underwear and the second dreamed of having his online shop.

It was in August 2016 that the Juste Chic brand was born and that our adventure really began ! The search for partners to carry out our project was not an easy task. After having toured many manufacturers and suppliers on the French territory, we have managed to find trusted partners to implement our 100% Made in France men’s underwear project. Our factories of confections are distributed between Marseille and Saint-Etienne, from the acquisition of raw materials to assembly and sewing through dyeing.

Environmentally conscious and desirous of the best quality for our men’s underwear, all the fabrics of our products are certified Oeko Tex, the first label in the ecological textile, and are therefore consistent with a logic of sustainable development.

Through the choice of quality and French know-how in each stage of our products, we wish to contribute to the promotion of the French textile heritage, and in the same way, to develop employment in our regions. Aware of the legacy of the textile know-how of our hexagon, we are proud to contribute to safeguarding jobs in France by using 100% French raw materials and respecting the environment.

Juste Chic is the guarantee of wearing an elegant undergarment, emblematic of French savoir-faire!

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